Bruce Hoover

Super Affiliate Journey – Day 14

1a) Today’s Educational Goal – John Crestani’s Super Affiliate program Week 10 – Facebook (Day 02)
1b) Today’s Activity Goal(s)

  • Finish posting advertorial variation(s)
  • Finish configuring web-site tracking

2) Today’s goal is important because campaign tracking is the only way to gather data.
3) The 9th week in the Super Affiliate training is about discovering how to properly configure an Adwords campaign to give yourself the highest probability of being successful.
4) The advertorial variations I’m starting with are:Control

  • Control W/out CTA button
  • Control W/Quotes (Proof Elements)
  • Control W/Quotes W/out CTA button
  • Control W/Quotes W/Scientific Graph
  • Control W/Quotes W/Scientific Graph W/out CTA button

Super Affiliate Journey – Day 13

1a) Today’s Educational Goal – John Crestani’s Super Affiliate program Week 10 – Facebook (Day 01)
1b) Today’s Activity Goal(s)

  • Finish posting advertorial variation(s)
  • Finish configuring web-site tracking

2) Today’s goal is important because campaign tracking is the only way to gather data.
3) The 9th week in the Super Affiliate training is about discovering how to properly configure an Adwords campaign to give yourself the highest probability of being successful.
4) The advertorial variations I’m starting with are:Control

  • Control W/out CTA button
  • Control W/Quotes (Proof Elements)
  • Control W/Quotes W/out CTA button
  • Control W/Quotes W/Scientific Graph
  • Control W/Quotes W/Scientific Graph W/out CTA button

Super Affiliate Journey – Day 12

1a) Today’s Educational Goal – John Crestani’s Super Affiliate program Week 09 – Adwords (Day 05)
1b) Today’s Activity Goal(s)

  • Finish posting advertorial variation(s)
  • Finish configuring web-site tracking

2) Today’s goal is important because campaign tracking is the only way to gather data.
3) The 9th week in the Super Affiliate training is about discovering how to properly configure an Adwords campaign to give yourself the highest probability of being successful.
4) The advertorial variations I’m starting with are:Control

  • Control W/out CTA button
  • Control W/Quotes (Proof Elements)
  • Control W/Quotes W/out CTA button
  • Control W/Quotes W/Scientific Graph
  • Control W/Quotes W/Scientific Graph W/out CTA button

Super Affiliate Journey – Day 11

1a) Today’s Educational Goal – John Crestani’s Super Affiliate program Week 09 – Adwords (Day 05)
1b) Today’s Activity Goal(s)

  • Finish posting advertorial variation(s)
  • Finish configuring web-site tracking

2) Today’s goal is important because campaign tracking is the only way to gather data.
3) The 9th week in the Super Affiliate training is about discovering how to properly configure an Adwords campaign to give yourself the highest probability of being successful.
4) The advertorial variations I’m starting with are:Control

  • Control W/out CTA button
  • Control W/Quotes (Proof Elements)
  • Control W/Quotes W/out CTA button
  • Control W/Quotes W/Scientific Graph
  • Control W/Quotes W/Scientific Graph W/out CTA button

Super Affiliate Journey – Day 10

1a) Today’s Educational Goal – John Crestani’s Super Affiliate program Week 09 – Adwords (Day 04)
1b) Today’s Activity Goal(s)

  • Finish posting advertorial variation(s)
  • Finish configuring web-site tracking

2) Today’s goal is important because campaign tracking is the only way to gather data.
3) The 9th week in the Super Affiliate training is about discovering how to properly configure an Adwords campaign to give yourself the highest probability of being successful.
4) The advertorial variations I’m starting with are:Control

  • Control W/out CTA button
  • Control W/Quotes (Proof Elements)
  • Control W/Quotes W/out CTA button
  • Control W/Quotes W/Scientific Graph
  • Control W/Quotes W/Scientific Graph W/out CTA button

Super Affiliate Journey – Day 9

1a) Today’s Educational Goal – John Crestani’s Super Affiliate program Week 09 – Adwords (Day 03)
1b) Today’s Activity Goal(s)

  • Finish posting advertorial variation(s)
  • Finish configuring web-site tracking

2) Today’s goal is important because campaign tracking is the only way to gather data.
3) The 9th week in the Super Affiliate training is about discovering how to properly configure an Adwords campaign to give yourself the highest probability of being successful.
4) The advertorial variations I’m starting with are:Control

  • Control W/out CTA button
  • Control W/Quotes (Proof Elements)
  • Control W/Quotes W/out CTA button
  • Control W/Quotes W/Scientific Graph
  • Control W/Quotes W/Scientific Graph W/out CTA button

Super Affiliate Journey – Day 8

1a) Today’s Educational Goal – John Crestani’s Super Affiliate program Week 09 – Adwords (Day 02)
1b) Today’s Activity Goal(s)

  • Finish posting advertorial variation(s)
  • Finish configuring web-site tracking

2) Today’s goal is important because campaign tracking is the only way to gather data.
3) The 9th week in the Super Affiliate training is about discovering how to properly configure an Adwords campaign to give yourself the highest probability of being successful.
4) The advertorial variations I’m starting with are:Control

  • Control W/out CTA button
  • Control W/Quotes (Proof Elements)
  • Control W/Quotes W/out CTA button
  • Control W/Quotes W/Scientific Graph
  • Control W/Quotes W/Scientific Graph W/out CTA button

Super Affiliate Journey – Day 7

1a) Today’s Educational Goal – John Crestani’s Super Affiliate program Week 09 – Adwords (Day 01)
1b) Today’s Activity Goal(s)

  • Finish posting advertorial variation(s)
  • Finish configuring web-site tracking

2) Today’s goal is important because campaign tracking is the only way to gather data.
3) The 9th week in the Super Affiliate training is about discovering how to properly configure an Adwords campaign to give yourself the highest probability of being successful.
4) The advertorial variations I’m starting with are:Control

  • Control W/out CTA button
  • Control W/Quotes (Proof Elements)
  • Control W/Quotes W/out CTA button
  • Control W/Quotes W/Scientific Graph
  • Control W/Quotes W/Scientific Graph W/out CTA button

Super Affiliate Journey – Day 6

1a) Today’s Educational Goal – Attended Ronnie Sandlin Advertorial Meet-up in Santa Monica
1b) Today’s Activity Goal – - Attended Ronnie Sandlin Advertorial Meet-up in Santa Monica
2) Today’s goal is important because I learned a few very important actionable nuggets of wisdom.

  • Advertorial
    • Five steps to writing an effective advertorial
    • Always use an archetype for the story arc
    • Remember people buy on emotion and justify with logic
  • Facebook – Scaling
    • 4 different ways to scale
    • “Day Parting” using 3rd party software Ad-target
    • 3rd party vendors get more targeting options

Super Affiliate Journey – Day 5

1a) Today’s Educational Goal – Attended Ronnie Sandlin Advertorial Meet-up in Santa Monica
1b) Today’s Activity Goal – - Attended Ronnie Sandlin Advertorial Meet-up in Santa Monica
2) Today’s goal is important because I learned a few very important actionable nuggets of wisdom.

  • Facebook
    • Learned how to promote a chronic pain offer on face-book using the phraseology,”If you and a loved one are AFFECTED by”.
    • Learned to run a PPE type of ad first since engagement will cut down advertising costs
    • Each 3rd party behavior used in targeting can add up to 20% to costs
    • When launching after performing PPE try “Click to Website” and “Website conversion” ads simultaneously and drop the one that ends up costing more
    • Always duplicate ads in a campaign