Bruce Hoover

10 Reasons Why You Need A Business Plan For Your Online Business

business planWhen it comes to starting your own business I am sure you have seen the statistics that state that over 50% of all new businesses will not make it past their first couple of years. The two major reasons given for this is a lack of planning and a shortage of capital.

So let me ask you this, “Do you think people would start a business knowingly with out enough money to survive?”

Of course they wouldn’t. But isn’t it obvious that if they had planned ahead this is a scenario they could have dealt with on paper? Read More→

Super Affiliate Journey – Day 8

1a) Today’s Educational Goal – John Crestani’s Super Affiliate program Week 09 – Adwords (Day 02)
1b) Today’s Activity Goal(s)

  • Finish posting advertorial variation(s)
  • Finish configuring web-site tracking

2) Today’s goal is important because campaign tracking is the only way to gather data.
3) The 9th week in the Super Affiliate training is about discovering how to properly configure an Adwords campaign to give yourself the highest probability of being successful.
4) The advertorial variations I’m starting with are:Control

  • Control W/out CTA button
  • Control W/Quotes (Proof Elements)
  • Control W/Quotes W/out CTA button
  • Control W/Quotes W/Scientific Graph
  • Control W/Quotes W/Scientific Graph W/out CTA button

Super Affiliate Journey – Day 7

1a) Today’s Educational Goal – John Crestani’s Super Affiliate program Week 09 – Adwords (Day 01)
1b) Today’s Activity Goal(s)

  • Finish posting advertorial variation(s)
  • Finish configuring web-site tracking

2) Today’s goal is important because campaign tracking is the only way to gather data.
3) The 9th week in the Super Affiliate training is about discovering how to properly configure an Adwords campaign to give yourself the highest probability of being successful.
4) The advertorial variations I’m starting with are:Control

  • Control W/out CTA button
  • Control W/Quotes (Proof Elements)
  • Control W/Quotes W/out CTA button
  • Control W/Quotes W/Scientific Graph
  • Control W/Quotes W/Scientific Graph W/out CTA button

Super Affiliate Journey – Day 6

1a) Today’s Educational Goal – Attended Ronnie Sandlin Advertorial Meet-up in Santa Monica
1b) Today’s Activity Goal – - Attended Ronnie Sandlin Advertorial Meet-up in Santa Monica
2) Today’s goal is important because I learned a few very important actionable nuggets of wisdom.

  • Advertorial
    • Five steps to writing an effective advertorial
    • Always use an archetype for the story arc
    • Remember people buy on emotion and justify with logic
  • Facebook – Scaling
    • 4 different ways to scale
    • “Day Parting” using 3rd party software Ad-target
    • 3rd party vendors get more targeting options

Super Affiliate Journey – Day 5

1a) Today’s Educational Goal – Attended Ronnie Sandlin Advertorial Meet-up in Santa Monica
1b) Today’s Activity Goal – - Attended Ronnie Sandlin Advertorial Meet-up in Santa Monica
2) Today’s goal is important because I learned a few very important actionable nuggets of wisdom.

  • Facebook
    • Learned how to promote a chronic pain offer on face-book using the phraseology,”If you and a loved one are AFFECTED by”.
    • Learned to run a PPE type of ad first since engagement will cut down advertising costs
    • Each 3rd party behavior used in targeting can add up to 20% to costs
    • When launching after performing PPE try “Click to Website” and “Website conversion” ads simultaneously and drop the one that ends up costing more
    • Always duplicate ads in a campaign

Super Affiliate Journey – Day 4

1a) Today’s Educational Goal – John Crestani’s Super Affiliate program Week 08 – Networking/Coding (Day 02) through Week 08 – Networking/Coding (Day 05)
1b) Today’s Activity Goal(s)

  • Get advertorial variation(s) posted
  • Set-up web-site tracking
  • Set-up visual web-site optimizer

2) Today’s goal is important because campaign tracking is the only way to gather data.
3) The 8th week in the Super Affiliate training is about surrounding yourself with like-minded people and learning the technical skills you will need to be successful. This includes HTML, CSS and PHP.
4) The advertorial variations I’m starting with are:Control

  • Control W/out CTA button
  • Control W/Quotes (Proof Elements)
  • Control W/Quotes W/out CTA button
  • Control W/Quotes W/Scientific Graph
  • Control W/Quotes W/Scientific Graph W/out CTA button

Super Affiliate Journey – Day 3

1a) Today’s Educational Goal – John Crestani’s Super Affiliate program Week 07 – Mindset (Day 05) through Week 08 – Networking (Day 02)
1b) Today’s Activity Goal – Decide on what mobile optimized landing platform to use
2) Today’s goal is important because mindset sets the tone for any actions that follow.
3) The 8th week in the Super Affiliate training is all about surrounding yourself with like-minded people and learning some needed technical skills to make your affiliate business work.
4) I looked at:

  • Optimized web responsive Newspaper theme
  • Optimized press responsive plug-in
  • Lead-pages
  • Instapages
  • Convertri

Super Affiliate Journey – Day 2

1a) Today’s Educational Goal – John Crestani’s Super Affiliate program Week 07 – Mindset (Day 02 through Day 04)
1b) Today’s Activity Goal – Create three version(s) of an advertorial lander
2) Today’s goal is important because studying the course material consistently and APPLYing is the only way to MASTER it.
3) This week in the Super Affiliate training is all about proper mindset. The goal of the training is to ensure that I have the right mindset to make ted affiliate business work.
4) I created advertorial version(s)

  • Original (control) with call to action button and video fakeout
  • Original with proof elements (quotes)
  • Original with proof elements (quotes) and scientific graph
  • Original with proof elements (quotes), scientific graph and video pre-sell points

Super Affiliate Journey – Day 1

Wow it’s been a long time since I have made a post here. A lot has happened in the mean-time. Since my last post I have learned paid traffic, spent a year doing copy hour (copywriting), completed a few course on email marketing and most recently joined a super affiliate training program.

I read one of the best books I have read in a long time the “Millionaire Fastlane”. There is a concept it presents that bears repeating. It says,”Wealth is a process not an event”. So what does that mean to me specifically? This means it’s more important to learn an activity and get consistent with it than to hope for something magical to happen. Once the new skill is in place your perspective is different and of course your probabilities.

So what I intend to do is to post for the next X days until I reach my first super-affiliate goal. I will make sure the future posts in kept to a standard format like –>

1) Goal for the day and how does that fit with the next milestone
2) Why is this important?
3) What specifically is the goal?
4) How do I intend to do this?

As Dalan Marras said,”Think big but start small…” So my first goal is to

“Net $100/day or more from my Online affiliate marketing business”

To do that I need to

1) Choose an offer to promote
2) Create a website to market from
3) Choose a traffic source
4) Create initial marketing angles
5) Create compliant landing page/advertorial and install tracking
6) Create initial ads based on marketing angles
7) Run traffic
8) Gather and quantify data
9) Test new ads based on winners. Split test new landing page ideas
10) Goto 7)

So that’s my plan in a nutshell. I’ll probably also make some quick videos where appropriate

Have a great one!!!

Amazing Selling Machine Update – July

amazing-selling-machine-iconI thought I would make a quick update since my last one was a little while ago. The second product was a smashing success. There were a number of reasons for this. First and foremost, after the process of launching my first product I had gained a lot of knowledge about things that needed to happen in order to make the subsequent product launches more successful.

In my humble opinion one of the most important strategies is identifying and building a group of people whose lives will be enhanced as a result of using your product. While waiting for your product to be delivered from the manufacturer you should engage them with complimentary content that builds up to the launch of your product. The result was utilizing a pre-defined replicable launch process. Read More→

Amazing Selling Machine Update

amazing-selling-machine-iconI joined the Amazing Selling Machine back in October of 2013 as part of the ASM-2 class. My goal was to fail fast but safely. I gave myself 21 days to research, source, and get my first product page listing on Amazon using their FBA program as directed by the Amazong Selling Machine program. I chose the health/supplements category and earned my $1K and $2K earning badges. The main intent of my initial product was to learn how to properly use the Amazon FBA system. It was not my intent to stay in that category long-term. Read More→