1a) Today’s Educational Goal – Attended Ronnie Sandlin Advertorial Meet-up in Santa Monica
1b) Today’s Activity Goal – – Attended Ronnie Sandlin Advertorial Meet-up in Santa Monica
2) Today’s goal is important because I learned a few very important actionable nuggets of wisdom.

• Facebook
  • Learned how to promote a chronic pain offer on face-book using the phraseology,”If you and a loved one are AFFECTED by”.
  • Learned to run a PPE type of ad first since engagement will cut down advertising costs
  • Each 3rd party behavior used in targeting can add up to 20% to costs
  • When launching after performing PPE try “Click to Website” and “Website conversion” ads simultaneously and drop the one that ends up costing more
  • Always duplicate ads in a campaign