1a) Today’s Educational Goal – Attended Ronnie Sandlin Advertorial Meet-up in Santa Monica
1b) Today’s Activity Goal – – Attended Ronnie Sandlin Advertorial Meet-up in Santa Monica
2) Today’s goal is important because I learned a few very important actionable nuggets of wisdom.
- Advertorial
- Five steps to writing an effective advertorial
- Always use an archetype for the story arc
- Remember people buy on emotion and justify with logic
- Facebook – Scaling
- 4 different ways to scale
- “Day Parting” using 3rd party software Ad-target
- 3rd party vendors get more targeting options
