Bruce Hoover

Super Affiliate Journey – Day 6

1a) Today’s Educational Goal – Attended Ronnie Sandlin Advertorial Meet-up in Santa Monica
1b) Today’s Activity Goal – - Attended Ronnie Sandlin Advertorial Meet-up in Santa Monica
2) Today’s goal is important because I learned a few very important actionable nuggets of wisdom.

  • Advertorial
    • Five steps to writing an effective advertorial
    • Always use an archetype for the story arc
    • Remember people buy on emotion and justify with logic
  • Facebook – Scaling
    • 4 different ways to scale
    • “Day Parting” using 3rd party software Ad-target
    • 3rd party vendors get more targeting options
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