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How To Buy Traffic and Beat The Search Engines At Their Own Game

November 25, 2008 | Leave a Comment

The Internet is the true “Field of Dreams”, however unlike the Kevin Costner movie; just because you build it (meaning your website) does not mean they will come. In order for any website (or business for that matter) to be successful, you must have visitors (called traffic) and these visitors need to be interested (targeted) in what your website has to offer.

Targeted traffic = sales

The way this works is to get into the psyche of the people visiting your site, see things the way they might see them. If someone visits your site, and it is not what they were searching for, it’s a sure bet they will quickly leave, and you will not make a sale.

Knowing this, how do you attract the right type of person to your website?

o We can use advertising on the major search engines.
o We can build links (called back links) to our website.
o We can write articles by about a specific subject, then submit those articles to the large directories.
o We can visit popular blogs, making intelligent comments, each of which will have a link to our site.
o We can use the proven the practice of buying advertising on larger websites
o We can, over time, build an e-mail marketing list.
o We can use the proven practice of search engine optimization.

If all of this seems confusing, let me assure you it all works but it all takes time.

The best and easiest method of obtaining targeted traffic, particularly for a new website, is to purchase targeted visits (or traffic) from a reputable traffic broker. Utilizing this method you can begin receiving visitors to your offer within 24 hrs from completing your order. The key in this scenario is to find a broker you trust, someone knowledgeable about the industry, and a company that offers competitive prices. That’s a rare combination, but well worth a little searching since it can result in skyrocketing sales.

Let’s get into the specifics.

All the major search engines allow you to purchase advertising; this is called ppc or pay per click. When you advertise in this method, you place a bid for a particular keyword, or keyphrase. You are charged not for placing the bid, but when someone actually clicks on your ad.

Link building is simply having your website link, placed on another webmaster site. This is a tried and true formula, however, it can be quite time consuming.

Just as this article is being written, sold too can articles be written to interest people in your particular website, product, or niche. Once an article is written about a particular subject, it is then submitted to the major article directories on the Internet. Once accepted and published, your link will appear in the author of bio box.

Something similar but different, is placing relevant comments on other people’s blogs. Whenever you place a comment on another blog, you can in most instances also place a link to your website.

While many people have made fortunes buying advertising, this can be extremely expensive proposition. We do not recommend buying banner advertising, into you are experienced or deal through an intermediate agency

List building is a proven method and over time (generally 6 to 12 months) it’s possible to create a loyal list of followers. This assumes your mailings are informative and targeted to your market.

SEO (search engine optimization) concerns designing your WebPages to be search engine friendly. Done properly the search engines will find your pages, index them and place them high in the search results. When this method is mastered (and few ever become masters), you can command a King’s ransom for your services.

When you purchased traffic you have the opportunity to send targeted traffic to your website, almost immediately. When you buy traffic from a reputable traffic broker, you will…

1. Know exactly how much you’re spending, and there should be no financial surprises.

2. Visitors will immediately be presented with your offer giving you the opportunity to test, refine, repeat and quickly recoup your investment.

3. You can choose the demographic of your visitor, ensuring those that see your page are interested in your offer, cause or product.

The Internet will always be a changing method of commerce, and although a particular strategy may work today, world events could cause an immediate change in the way the Internet community views your website, or niche.