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Can’t Write? Hire a Ghostwriter!

What do presidents, candidates for political office, political debaters and Internet Marketers have in common? Writers. We all need fresh content.

The political leader outsources to a speech writer; the Internet Marketer hires a freelance article writer. Both entities are ghostwriters who take no credit for his work. The speaker or webmaster takes all the glory.

Ghostwriters and speech writers have been used by our governmental leaders for 100’s of years. It has been reported that Alexander Hamilton was the speech writer for George Washington. If that is an accurate report, then Alexander Hamilton is probably the most famous ghostwriter of all times.

A ghost writer is a writer who works for compensation and upon completion of the project releases all rights to the body of work. Virtually all public figures use ghostwriters to write their memoirs, correspondence and speeches. Many webmasters have discovered the benefits of using ghostwriters to write their articles, especially those who don’t have the time or talent to keep their web site updated with fresh, custom content.

In this article we are going to explore the process of hiring a ghostwriter to write those original articles for your internet site. Following are a few tips to help with the process:

Be prepared. Do not talk with a ghostwriter without being aware of what you want. Do you require technical data? Will the articles demand in-depth research? How many words do you require? What idea do you wish the article to communicate?

Don’t tell the ghostwriter to “write me an article on weight loss” - a subject that has a multitude of subtopics and methods. If you don’t understand what you want I can promise you the ghostwriter will not please you, no matter how much they charge or how seasoned they are. They are writers, not wizards.

Be professional. If you desire to employ a freelance writer but you are clueless as to how much they charge or how they work you could end up losing your shirt. Hop over to Google and look up “custom articles”, “freelance writers” and “ghost writers” to see what the going rates are.

Some will publish their rates on the Internet. When you find what the “going rate” for ghosted articles is you can develop your budget for the expense. Or, after the research you may determine you can’t afford a ghost writer.

Ask for a quotation. Many times web sites will post their fees so you can easily determine what the project will cost. At other times you may need to ask for a quotation.

Or, perhaps you are placing an ad on one of the freelance sites such as elance.com or getafreelaner.com. As pointed out in Item #1, Be Prepared. Lay out the following points in your query or posting: a) article length (words) b) topics c) deadline d) how much you can pay, and e) how you will pay them.

Be Specific. What do you want? Whether you believe it or not there is a difference in “content articles” for your web visitors to read and “keyword articles” written to improve your SEO (search engine optimization).

Perhaps you want both. If so, does the freelancer have expertise in people-pleasing content that will also delight the search engines and boost your search engine ranking?

Always keep your bottom line in view. Never overpay for your articles. Keep good record books of income vs. expenditures and remember that the reason you are engaging a ghostwriter to write those original articles for your website is to increase the traffic, hence the net profit, to your website.

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