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Getting Started - Choosing The Right Domain Name (1 of 2)

June 30, 2008 | By Bruce H | In Online Marketing 

Good Morning and welcome back, 

Today’s post will cover choosing the right domain name for those who are new to the internet marketing game.  In fact choosing the right domain name can even have an impact on your ppc quality score. Did you get anything out of the post(s) I made last week?  In any case let’s get started:

A good domain name is crucial to ensure the success of a website online. An interesting domain name will spark curiosity and compels the web surfers to click through to check it out. It is actually easy to find a good domain name. Are you sure of the reason for this? Without the kind of keywords search engines will want to index your site, it is not going to figure in the search engine listings. It must be easy for the search engines to pick up. Keep reading – you will learn how to get both these things done.

Your first objective is to find a search engine optimized keyword that you can use in your domain name. Use a keyword analyzer to get this done. You will get these if you do a search on the search engines. Think of a sample keyword that tells about what your site is and enter it into the tool. The analyzer will now give you many different alternatives for the keyword you inserted. From the returned options pick particular domain name that better serves the meaning of your website. A rule of search engine optimization is to use low competition keywords because they increase your chances of getting found. At this point, you can start searching for your actual domain name.

A lot of the domain name companies on the Internet will let you know if a particular name is available. The domain name service will also suggest alternatives if the one you put in is not available. The best way to use this tool is to enter the keyword you have selected. If at all the keyword is not available for use as the domain name, you will be given other suggestions. Think favorably about the domain names that have the keyword and end with .com. You will have to use your creative mind to think of options if this is not present. Just putting in some filler words or numbers will allow you to retain your keyword.

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One Response to “Getting Started - Choosing The Right Domain Name (1 of 2)”

  1. Paul on July 3rd, 2008 5:16 pm

    Good article. Try some of the tools at http://www.domainnamesoup.com to find available domain names.

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